Gerd Gigerenzer - Decision Making

Evaluating heuristics

How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the normative approach, researchers try to understand under which conditions a given heuristic performs optimal. This requires rigorous methodology and mathematical modeling.

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What is decision making?
What is decision making?
The history of decision making
The history of decision making
Decision making in small and large worlds
Decision making in small and large worlds
How I got into decision making
How I got into decision making
Ecological Reality
Ecological Reality
What is rationality?
What is rationality?
Bounded rationality
Bounded rationality
Heuristics in decision making
Heuristics in decision making
Heuristics
Heuristics
Selection of heuristics
Selection of heuristics
Evaluating heuristics
Evaluating heuristics
Take-the-best heuristics
Take-the-best heuristics
When are heuristics superior
When are heuristics superior
The role of intuition
The role of intuition
Real-world applications
Real-world applications
Medical decision making
Medical decision making
Risk communication
Risk communication