Title Description Interviewee Producer Duration
Bounded rationality Herbert Simon's concept of 'bounded rationality' has spawned a lot of research interests in psychology and economics. Dr. Gigerenzer identifies three different interpretations of bounded rationality - two of which deal with the... Gerd Gigerenzer goCognitive 00:06:17
Evaluating Heuristics How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the... Gerd Gigerenzer goCognitive 00:06:15
When are heuristics superior Against popular belief, there are instances where simple heuristics are not only faster and easier to apply, but they can reliably outperform more complex and exhaustive algorithms. The reason for this is uncertainty of natural environments and the... Gerd Gigerenzer goCognitive 00:06:46